Ovolo Hotels
品牌背景：
Ovolo酒店以其异乎寻常的消费品牌而闻名，他们试图在一个极具竞争力的市场中解决人员短缺问题。THERE被聘请来打造一个杰出的员工品牌，以帮助吸引并留住最优秀的人才。通过引导式的访谈，挖掘出了核心洞察，绘制出了Ovolo在员工心目中的特殊之处、与众不同之处。
品牌识别：
Ovolo在其学习和发展计划中巧妙运用音乐，将员工称为“团队”，前台员工则被称为“摇滚明星”。THERE创建了一系列3D插图的角色，每个角色都不同，都独特。这些角色配以移动的形状和图案，创造了一个具有独特外观的品牌形象。
Ovolo Hotels are known for their eccentric quirky and consumer brand – and looked to remedy staff shortages in a more competitive market. THERE was engaged to create a stand-out employee brand to help attract and retain the best and brightest.
Ovolo uses musical references throughout its learning and development initiatives, referring to its staff as ‘crew’ with front-of-house employees acting as ‘rockstars’. THERE created a family of 3D illustrated characters, each one different, each one unique. These were accompanied by moving shapes and patterns that created a modular brand with a distinct look and feel.
Via：THERE
