SOTO
品牌背景：
Soto 是一家创新的、性别中性的、外向的皮革包品牌。他们的产品以艺术思维设计，采用卓越的质量材料制作。他们邀请我们来创建品牌标识，以及通过品牌、网站、社交媒体内容和包装等多种方式来反映这些价值观。
品牌识别：
这套提案基于寻求经典与当前趋势之间的完美平衡。LOGO设计是由一种带装饰线条的字体构建而成，而文本则使用了一种无装饰的字体，在不同的布局中以自然的方式共存。我们将“Soto蓝”作为我们的背景色，创造出一个有限但充满力量的配色方案。这种色彩组合在品牌的不同元素中营造出有活力的对比效果。
Soto is an innovative, genderless, extroverted leather bag brand. Their products are created from art-thought designs with excellent quality materials.
Our proposal was based on combining resources, with a perfect balance between classic and current trends. The logo was built from a serif font and the text from a Grotesk, living together in an organic way in the different layouts. We used the "Soto blue" as our black color to create a bounded but powerful color palette.
Ph: Nati Petri
Art Direction & Graphic design : Kinoto Studio
